Wearing Many Hats Across the Music Industry with Lisa La Rocca

Rosalyn Intro: [00:00:00] Hey friends, I'm Rosalyn Dennett and welcome to season five of Refolkus. Each episode I am joined by incredible guests from all areas of the music industry, for good conversations and informative chats with a focus on folk.

Hello everybody. Our guest today is Lisa La Rocca. Lisa is Director of Operations at Independent Record Label and Events company Sonic Unyon Records in Hamilton, she founded the Fresh Up R&B Fest in 2022 and leads Logistics on other Sonic Unyon produced festivals Supercrawl, Because Beer, Why Not Wine, as well as many other events. Lisa is currently chair of Hamilton's music advisory team. serves as a board member of the Hamilton Halton Brand Regional Tourism Organization and the downtown Hamilton, BIA. She is part of the Juno's 2026 host committee and chairs, the host, city events and night economy subcommittee. She is a part-time PhD student in the communication and culture program at York University with a focus on popular music studies and holds an MA in communication and new media from McMaster University.

Wholly moly. Lisa, you're busy. I got tired just reading your bio. How are you?

Lisa LaRocca: Great. Busy as you said, but great.

Rosalyn: Yeah. I know that there's a lot more that isn't even in that bio. I should add, because this was a recent thing, you were just nominated as a YWC, a woman of Distinction. what was it like to get that nomination?

Lisa LaRocca: A woman of distinction. It's quite the title. It was very exciting, obviously, and I was nominated in the arts and culture category, which is what I do every day. So it was really a nice confirmation of. The hard work that I put in and, very nice to be recognized, you know, as a woman in the industry as well.

So the nomination was awesome. We [00:02:00] had a, it was a beautiful gala, honestly, it was just really so nice to be nominated.

Rosalyn: Well, we are, chatting today about, some of the things that, you were a guest, speaker at the Folk Canada conference last year formerly Folk Music Ontario conference. And, you were on, a couple different, workshops. I think you, you spoke about building a team, about grant writing.

I wanted to start off a little bit about team building, because you, you wear a lot of different hats. I feel like you're like your own team. You know, you, you wear a lot of different hats in the music industry. I know you can talk to a lot of different topics. can we just start off with an idea where you're coming from in the industry.

So how did you get your start? What were some of the areas that were interesting to you as you were coming up through the industry?

Lisa LaRocca: yeah, so I started as an intern, like 17 years ago at Sonic Kenyon. when I was at Mac. Our program in the third year actually had an internship option. Which was quite unique for a university communications program. So I jumped on that and was really lucky that, you know, there was a local company [00:03:00] in Hamilton that I could intern with.

As I continued to work here, I found a few things that were growing or that, you know, nobody else was doing. one of them being grant writing. So of, our festival side and event side was very new. Supercrawl was very new to the company and to the city. and there was nobody to grant writing.

So kind of started there, started helping with some event organization, and then, built from there.

Rosalyn: And what is your role like within the label side of Sonic Onion?

Lisa LaRocca: we're a small team, so we all, kind of have our hands somehow in, in everything that we do here. but I originally was interested in the label and more traditional kind of music. Creation type projects. I have been pushed a lot more to the festival and event side. And the live, music space is really growing for our business.

But I am still involved in the label. so I write the grants for our label and artists as well still. I'm always, Present and out at shows for all of our artists and, you know, just representing the team. And then I do [00:04:00] manage one artist right now and I have managed a couple artists on our roster on the management side.

So still involved in label and management, but not as much as, as our festival side.

Rosalyn: so let's, look at that, grant writing piece of it. I think, a lot of folks, especially when you're starting off, are probably writing their own grants. So do you have a, few tips for artists or, emerging companies, people that might be approaching grant writing for the first time for themselves?

Lisa LaRocca: Yeah. My first tip is always just to start. And do one. They're all different and they all have very different, you know, guidelines and rules, and you can't really figure it out until you get your hands into one. So whether that's, you know, for yourself or for a friend just like starting to write one.

My second tip is if you know anybody that writes grants to use them. to give you some feedback. So whether they're just reviewing it and reading it over, or making sure you have the right attachments or just making sure you've put everything in correctly. I think that's really important and it's something, you know, I offer out a lot and I'm not really Taken up on it. But it is really important and I think everyone does [00:05:00] their grants at the very last minute and, gets everything in one minute to the deadline. just giving yourself a little extra time, especially when you're starting out, so that you can ask somebody who really knows what they're doing to give you some feedback.

And if you don't, maybe afterwards. You can send it to them to just review for you and give you some feedback, because I think that's all part of learning and it is very specific. Speak for grant writing.

Rosalyn: Let's say I just submitted my very first grant, but I got a rejection. Am I terrible at grant writing? Am I really bad? Should I just stop now?

Lisa LaRocca: Absolutely not, without reviewing what you wrote. But I think we've really seen a lot of the funding agencies as people have become more aware of what's out there and people are, applying, they're really stretched. And they're all evaluated in different ways as well.

So some of them are juried, some of them go to their, program coordinator. They all have different kind of evaluation methods, so what might score really high for one granting agency might not for another what really speaks to one jury or one committee that's evaluating you, you know, the next [00:06:00] round might not.

So sometimes. Slightly revising, a submission and submitting it, the next deadline might do well for you. I don't think they have enough money to go around that. All of the great applications even get funded every time. So I would say keep trying.

Rosalyn: And. when should somebody consider hiring a grant writer or working with a grant writer?

Lisa LaRocca: I think like anything in the music industry, especially for artists, when it becomes too much work for you to do yourself. So I would say the same for management and getting an agent and hiring a great writer. Because if you're giving up a piece of the income from any of those sources, first of all, you have to have some kind of income coming in.

But also, you know, you want it to be, worth your while. So I think as soon as you have enough work that you require somebody else to help you with, you know, the submissions, but also the reporting, the tracking of all the finances in each project. And you have a couple of those under your belt, but you're overloaded with work.

I think that would be one. You should look for someone.

Rosalyn: Okay. And then for something like the [00:07:00] label side of things, speaking specifically to folk music, we've definitely seen a reduction in the amount of independent labels that are out there. I think it's less and less common, especially in, this genre for people to get signed to a label.

Can you. Talk a little bit about like, what are the pros and cons? Do people need a label nowadays to release their music? what are some of the pros and cons with, with getting signed?

Lisa LaRocca: yeah, there's so much focus still on getting signed and that fixing, you know, all of the problems or all of the financial issues with, an artist's career. And that doesn't necessarily always happen. And I think, again, you need to know. What you need from the label and what they're providing you.

So, you know, if you get a label offer and it, it's not providing you any more than you can get yourself. There's no point except giving up a little bit of your music revenue. Right? So I think that can be in resources, so in, in connections and network. if you know, that you identify with the label that you're looking at, may really have the network and the connections that you are [00:08:00] looking for that can be in, you know, marketing spend.

If part of their agreement with you is that they're putting marketing money behind your release, and that's something that you really need and you feel like you're really at the stage, that you need that extra bump there. Could be, you know, just general support. But I think the most important thing is just really making sure that the deal works.

Not just that you got a deal. Because I think getting a record deal is just so coveted that I think a lot of the time mistakes are made. in when to accept and what to accept. Then the other thing, I think if you get any contract or any kind of deal, always making sure you have a lawyer, read it, making sure you're getting feedback before you sign it, because we've seen even the biggest stars like make terrible mistakes with, you know, giving the rights away.

just making mistakes that they regret later on because they were so excited about it that they didn't look into it properly and make sure it was a good deal for them. And you can be offered a deal. It can be the only deal you ever offered, but it could still be a bad deal for you. So just like make sure that you are, setting yourself up before you get into that.

Rosalyn: [00:09:00] you touched on marketing and, I've heard you, speak about marketing before and I think you have a lot of great insights into marketing. Let's say I'm not, signed, I'm not working with a label.

But I've got this release I wanna get out there. Do you have any like DIY marketing tips if you're your own marketing team?

Lisa LaRocca: I think again, not getting too excited you can throw so much money at the wall that goes nowhere, especially with online marketing and ad buys and, you can just really, throw it into the void of the internet or who knows? I think there's a couple things that you can do.

One of them is test. You'll see a lot of people do test ads, so they'll do like an A and a B ad and see what does well, and then, you know, add spends and increase the spend on whatever they see as getting traction. Another thing you can do is like looking for. things that have worked for careers that you.

look at in your industry or in your genre and kind of looking at what they're doing. Obviously, bigger [00:10:00] artists are gonna have much bigger marketing budgets, so really looking at, you know, what is paying off, what are things that you can do that maybe don't cost anything or don't cost as much.

But I think just being really mindful about where you're putting your money. Otherwise you could just, keep putting it. Nowhere. I think it's important as well that you really target in any spends that you do so you can, find out your exact target audience that you wanna enter into these ads. Again, if you're just doing general ads and throwing them out there, you're probably not even gonna.

Reach the people that you wanna reach, even if you're reaching someone. So really identifying who your target market is. There's a number of ways you can do that. There are tools and subscriptions you can pay for to find that out, but you know your audience as well. If you're playing live, you can speak to people, find out where they're from, find out, you know, some demographic information and keep getting more specific there.

And then at least when you're reaching people, you're reaching people that want to. See your content hopefully, and, each view on your content will go further than if you're just reaching a bunch of [00:11:00] people that aren't engaging with it anyways.

Rosalyn: Cool. From the management side you know, you mentioned that, you're managing an artist and have manage some other artists in the past. What's that relationship like for you and what are you looking for when you're choosing an artist that you want to represent?

Lisa LaRocca: I think it's very important to make sure that you have similar working styles and that you get along and that there's really like a dating period before you commit to each other. Because. a management agreement. And again, you're probably signing an official contract with somebody.

And you don't wanna get into that unless you're sure that you wanna work with this person. You wanna work with them for at least a little bit of a long term. So I think we really take a long time to get to know the artists, to see them perform a number of times, get to know their work, get to know their goals, make sure that aligns make sure we have, similar goals and outcomes that we want from the work that we're doing.

Because you can love the music and you can be aligned in everything else, but if your goals are, [00:12:00] very different or how you view success is very different. It's ultimately not gonna work. We also, you know, always have a very easy policy if it's not working that, we're not gonna hold onto or really hold anyone into working with us if either side believes it's not working.

Because ultimately when you're not aligned. Management success is just very difficult. So, yeah, I think just taking your time, and again, it's the same as a record deal. you know, I want a manager and you need to know what that manager's gonna do for you and if they have the specific, you know, skills and, benefits that you need for your career.

And if they don't, there will be somebody. And, and I think patience is very important in any of these relationships.

Rosalyn: let's pivot into the live sphere because you do so much work in the live sphere through the festivals and the venues. I wonder if you can talk a little bit about, the relationship as you are.

You know, let's say if you're an artist or an agent that's trying to develop a relationship in a new market, if somebody wants to come out to Hamilton and get some gigs, [00:13:00] start building the market in Hamilton what's some advice that you would give to them?

Lisa LaRocca: Yeah, I mean, the biggest thing I think is don't oversell. Yourself. We have a number of different properties. We're really lucky to have, you know, a couple venues of different sizes, different size festivals, and we can really work people through kind of the different properties that we have. So if that's starting at a small show with 30 people, then that's where we start.

But I think a lot of the time there's this like need to oversell, when you're making the deal. So I can sell 200 tickets or 500 tickets. And I think that is when you really lose people And as soon as there's hard ticket history or, or some kind of history there that's kind of where you're gonna be situated. So I think just being honest about. Where you are in that market maybe you're nowhere in that market and you would like us to match you up with some local artists that can bring a crowd out.

That's better to say. And then have a great show, you know, be the nicest person ever. And then we bring you back again. And then you [00:14:00] slowly grow your audience there and then you know, you're playing one of our big stages at the festival. After a couple years that's better to do and eventually gets you more opportunities and more gigs.

And, you know, maybe we think of you when we have a good opening slot or, now we've seen you play, we know who else to match you with and where to put you. So yeah, I think just being realistic really about who your audience is in that market will help you grow that audience. Eventually in, in the area.

Rosalyn: Great. I wanna focus a bit on your own kind of career and work life. 'cause, on top of it all, you're on all these committees, you're doing your PhD, like what's your, workflow like?

how do you segment or compartmentalize? How do you, how do you get it all done when, when there's all these different parts of your job going on at once?

Lisa LaRocca: Yeah. Well first of all, I'm tired, but I've always been someone who, who likes to. Do lots of things and, even my social life as well. I like to be out and, seeing what's going on and doing lots of things. So, it comes naturally to me. I [00:15:00] think segmenting things is important. I remember hearing someone speak and, and they were like, even if you have, you know, hundreds of things on your plate, when you're doing one thing you should be giving a hundred percent to that thing. So if you're hanging out with your friends, you know, you should be giving a hundred percent to hanging out with your friends while you're there.

And then you're at a committee meeting, you should be a hundred percent focused in on that. And I can't say I do that perfectly, but that's always kind of in the back of my mind that, you know, everything you do, you should be, giving your all to and being, present for. So I think that's very important. And especially when, you think about work life balance and you can never have fun if you're stressed about work and half working at the same time. So again, I'm not perfect at it, but I think that that's a really important thing to, think about.

And as soon as I heard that a few years ago, I was like, yeah, that kind of is the key. also with your family, like when you're there, just being there and, acknowledging that, you know, all of these pieces Build your career and build your life, and you can't be 10% in all of them at the same time.

So

Rosalyn: That's great advice. Do you have [00:16:00] any tools that you use, like, like task management tools or anything like that that you find helpful?

Lisa LaRocca: I keep a very. Detailed calendar. I keep one calendar in one place and it's got everything in it.

Rosalyn: Is it a physical calendar or like

Lisa LaRocca: it's a Google calendar? But I keep physical lists, so my to-do list is written out and physical, and I redo it probably every day or every couple days. But I'm constantly writing, the things on my list out and, and keeping them top of mind And I try to use as Little number of things as possible. 'cause I'm not gonna look at them all. So I've got my calendar, I've got my list, and that's kind of it other than my inbox. But I find the more things are spread out, the less I can remember to check them all, and that's when things kind of slip.

So, yeah, I, would recommend just finding, one thing, whether it's digital or not, that is the thing you're gonna commit to.

Rosalyn: And tell me a little bit about this PhD program and what inspired you to do that?

Lisa LaRocca: Yeah. Which I need to finish. It's part-time obviously, ' cause I, I'm working [00:17:00] full-time, but I'm almost, there.

Finishing writing and editing my dissertation, and then I have to defend. So I've been in the program for about six years. And, you know, went through the comprehensive exams, which are supposed to be like the hardest part and all the classwork.

And now it's just like, again. Segmenting the time to actually work on writing it. I always liked higher education. I did my, ma and loved the, the program and, and I like research and I just really felt like there was another step that I wanted to there accomplish. And then, I was looking for a part-time program.

Mac now has a program, which would've been easier for me. But at the time, York was the, the school with the part-time program that really spoke to like the time needs that I had working. And I really think that. As it's in popular music studies, it really supplements what I do and it really works alongside my work so I don't have to fully transition into another, like mind frame to work on it.

It's all very related. So that is probably the reason that I've been able to do it. And [00:18:00] then if it was in a completely different subject or topic it would've lost steam a long time ago for me.

Rosalyn: Great. Next time we have you on the show. We'll be interviewing Dr. La Rocka. I can't wait.

Lisa LaRocca: I also wanna make my boss call me doctor.

So, big motivating doctor.

Rosalyn: Yeah, So it's out there now.

We've announced it, the Folk Canada conference, the first conference as the Folk Canada Conference is gonna be taking place in Hamilton, October, 2026. October 14th to 19th, 2026. And I feel like you were an amazing ambassador of all things. Music in Hamilton. Can you give us like a little, rundown of, the city and what the music scene is like there?

Lisa LaRocca: Yeah, Hamilton has a extremely strong music scene. Historically, you know, some amazing artists have, have come outta Hamilton and there's always kind of been a really strong base. I think the industry here has had a lot of ebbs and flows with, [00:19:00] venues. Opening and closing and the different music companies that have been located here.

But we're on a really, really nice path right now. We have some new venues that have opened. We have obviously our new arena that's bringing a lot of larger scale shows. We've been able to expand, but we do. So we have two venues now in Hamilton mills Hardware and Bridgework. And, you know, a variety of festivals that's.

More than we've ever had in a variety of local music outdoor programming. So yeah, I think that the industry here is really strong. I think we have a great culture and tourism team at the city that really gets it and really understands and, and wants to understand the industry and, and our needs across arts and culture, but also with music.

And I think just with my work with our, you know, Hamilton music advisory team. There are so many individuals that are, so passionate about music and so involved in the industry. And we keep growing that committee because there's so many important people we wanna include. But it's become such a [00:20:00] big group of, you know, really dedicated people now.

So, yeah, I think we're really excited to have the conference in Hamilton. And it's gonna be a great time. I'm always excited for people to come to Hamilton and actually see what's going on.

Rosalyn: Yeah. Well, we're very excited. we're on the, books for 26 and 27 and Hamilton, so we're gonna get to know each other real well, which we're very excited about. And you know, really excited for the community, you know, who hasn't been to Hamilton before to get to experience some of the.

live music culture there and meet, you know, all sorts of incredible folks working in music. In terms of, you know, if you're an artist passing, like, do a lot of people kind of pass through Hamilton? Is it like a popular kind of touring destination for folks that are, that are on the road?

Who do you usually get, like kind of coming through town?

Lisa LaRocca: Yeah, I think we get a lot of shows where we're definitely on people's touring routes especially with, some of the newer venues that we have. So now that we have bridgework that's a 500 cap we're seeing a lot of. more medium sized shows coming [00:21:00] through, coming through town.

I think there's always a very interesting dynamic with Toronto and how close we are, but how many also regions are closer or, it's easier to come to Hamilton for a show. So, across Niagara brand, the GTA, even Burlington, there's so many cities that Hamilton is very accessible to and and easy to, that are just a little bit further out from Toronto.

And I think we really, we really see those audiences. We're easy to get to. We're a great size city and we really have everything people need here. So we see people coming through and, including a Hamilton stop now, and we've even seen it with the larger shows again, at the arena.

there's now Hamilton stops in a lot of those tours and they're doing very well. So that's exciting for all of us.

Rosalyn: Yeah, that's really great and, and I do really recommend folks, check out your venues 'cause they're awesome venues. whether you're there for the Folk Canada conference or throughout the year, they're like super sweet places to play. And I think, probably two good size options for folks that are in our community, [00:22:00] you know, touring artists in our community would be invested in.

I'm gonna backtrack a little bit to when we're talking about, building the team and you know, the people that you have around you who's in your team? who are some of the people that you have around you that are supporting you either personally or professionally, that help you get all this work done.

Lisa LaRocca: Yeah. I mean, I've been really lucky to have a great. Boss and mentor Tim, who runs our company is, has always been very supportive and kind of let us try our own things or, introduce new, projects for the team. One of them being the fresh up festival I started. So he's always just been a really good support.

Also Penny on my team is amazing and just came on a couple years ago when the workload really, really got. Very heavy for us. But she, helps with everything that I do. And she's, one of the reasons our, our festivals and events really succeed and that we can have the attention to detail that we need with all of the projects that we have.

But we have a great team at Sonic Iny. Anyways, and again, it's such a small team that you really need everybody to have a great [00:23:00] buy-in and, great commitment to what we do. And everybody here definitely has that. Other honorable mention to my parents who are at everything that I do.

They're at every festival, even if it's not their thing, they're always there. I think especially in Hamilton, people, people know them. they come to everything. So that's really nice too to, for them to see what I'm working on and, you know, for them to be there. And we've had some events that the attendance is just, not there yet and they're at least always there.

So that's nice. But.

Rosalyn: That's so sweet.

Lisa LaRocca: They always make a point to be there. But yeah, I think just like our team, just having a small team everybody's almost more committed to making everything happen.

Rosalyn: Can you tell us a little bit more about the process of starting? So you said, you mentioned that, you were the one who kind of kickstarted this fresh up festival. So can you tell me a little bit about the inspiration behind that and, the process of just, you know, starting a new project, starting a new festival?

Lisa LaRocca: Yeah, so my music interests are more in like the r and b hip hop kind of area. And [00:24:00] a lot of the programming we were doing either wasn't that, or, you know, it was more general. So that was sometimes mixed in. But I really wanted to see something that, was. The music that I was loving, especially in Canada and all the shows that I was going to Toronto to see.

I was finding, you know, a lot of the r and b shows in particular, they weren't really coming this way. And I was, you know, always going to Toronto to see these artists and I was familiar with all of them. And even outside of Toronto, a lot of the rest of the Canadian community. They hadn't reached yet depending on the level of the artist.

So yeah, so I kind of came up with the concept of, this event, and I knew there, first of all must have been other people like me that were traveling to see these shows, but also an audience that we could build. And we have built quite an audience. We've had some amazing shows. I don't know how many, like Juno winners of Polaris winners and, Endless, endless, amazing artists that we've had play that festival and series. But also we've started to see an audience build. We've started to see some name recognition for the festival outside of [00:25:00] Hamilton as well. You know, when I go to Toronto now, a lot of people have heard of it and, and.

Seeing our, promotion and the artists that we're playing. So, and a lot of people are contacting us, wanting to play it. So in, the three years we've been doing that, I think that's an amazing success and I'm like super happy with the brand and, and how it's done. And yeah, I guess it's, my passion a little bit in the, in the music industry to, to work on that.

Rosalyn: Before we go, I wanna get a couple more nuggets of. Advice and information outta you. for folks that find themselves in what we'll call like a changing industry, you know, certainly if you're working in live events, things are different now, certainly if you're working in, record labels and, recorded music. Things are different now. And you mentioned that you've been with, you know, Sonic Onion over 17 years, so you've seen a pretty large amount of change in the last 17 years. how do you adapt when things start to change? Maybe like personally and then, and then how do you recommend other folks?

Are adaptable in this wacky world we call music.

Lisa LaRocca: I [00:26:00] think always just staying aware of what's going on, whether that's going to conferences, going to events watching webinars or, or. taking some courses or whatever it is for

you,

I think it's really important, especially in the music industry, to be familiar with

the players and the new players in the industry.

have a strong network and have great connections and that really comes with being present and being, out there.

It's really easy with how busy everybody is and how. Big, everybody's workloads are to just

sit at your desk and, do endless emails and do endless work all day.

But I think if you're not getting out there,

you're not meeting the new people and you're not, Learning the new

things and educating yourself on what's going on. And I think that's the easiest way to fall behind, and the easiest way to kinda look up from your

computer and all of a sudden everything's changed and you don't know how it happened.

or what happened. so I think that's definitely what I would recommend, for yourself. And then in, business, the same thing. I think being present and being visible, Also everything is just getting, [00:27:00] especially on the event side, so expensive and, you know, we're

really seeing prices increase and, the opposite of, you know, funding and sponsors. Everything's decreasing.

So I think you really have to be on your toes and you have to be, again, really knowledgeable about what's going on, but also really be on your toes with, your own event and with, what you're

doing. Otherwise, you could.

lose a lot of money really fast or, you know, really fall behind and, not know what you're doing.

So, I think it's just about staying aware, staying active.

Rosalyn: how do you distinguish between change and trends when it comes to the music industry? And I'll bring up an example for that. So one would be, I remember being on a, I was on a panel for something. It was during COVID when everything was, all the conferences were online.

I was on a panel and it was online, and, the subject turned to NFTs and they asked me what I thought about it, and I was like, eh, I'm not into it. not gonna go there. this guy laid into me, you know, like, you gotta stay up with this. You gotta, you know, this is the [00:28:00] future.

You know, you can say you don't wanna do it, but you have to embrace it at some point. It's the future. and I think I won, I think I won that because it's not a thing anymore. Thank goodness. I refuse to learn about it and it paid off. but I probably would've said the same thing about social media. Back in the day, like, man, I don't wanna do this either. And, and it's a reality that we can't ignore now. So, you know, how do you, navigate that? How do you know when it's, something that's lasting that, you know, you can get in on the, know, first wave of, or is it a passing trend?

Lisa LaRocca: Yeah. I think personally I'm a little.

More risk adverse. So I like to be aware, but I'm probably not gonna be the earliest adopter on, a lot of things. I like to be aware, I like to, know what's going on

and also watching what other people do and, and see

who is adopting it and who's, who's using it.

I think there's a lot of things that. pop up and they're gone just as quickly. I think the most dangerous thing is making a huge investment, the riskiest thing. 'cause it can also pay off huge, I guess, but is [00:29:00] making a huge investment into something that, you know, we're not sure yet is going to be the next, the next thing.

So I think you know. Whether you're a gambler or not. I think being careful and being aware and, you know, the industry is very small and, for most things, you can talk to people and kind of figure out where everybody's heads are at and, and what steps everybody's taking. and kind of frame yourself in the middle instead of at the top or the bottom.

Rosalyn: no wind to hold up. Wait, we don't have the rights to that. Can't sing it, but yeah, classic. The then blame advice,

Lisa LaRocca: I gamble. I spend $10 and I'm pissed. I lost it and I stop. So that shows you how risky I am.

Rosalyn: thank you so much. I feel like we could do. 10 more episodes, at least to deep dive into all these different subjects. So I appreciate you kind of doing a, let's call this the first of many. Next time Dr. Larocca comes back on, we'll do a deep dive into, some more of these topics. but tell me a little bit about, you know, is there anything that's coming up for you that you wanna, highlight? Is [00:30:00] there, you know, somewhere where we can learn more about the work you do online?

Lisa LaRocca: Yeah. we're continuing on with all of our events. So Super Crawl is obviously our biggest event of the year, and I hope everyone gets a chance to experience it at some point, hopefully this year, but if not, at some point, come down for Super crawl.

And our artist announcement's always at the end of June, so we're steadily working towards that and, booking that festival and organizing it. And I'd love to see everyone there. It's a really, it's a really nice event I think for everybody.

Rosalyn: Great. Well, thank you so much for being on the show, and I'll see you on Hamilton at any of those Hamilton events. I will see you in Hamilton, real soon. Thank you so much, Lisa.

Lisa LaRocca: Thank you. That's all for this episode, folks. The Refolkus Podcast is an original production by Folk Canada. Find out more about us by heading to folkcanada.com/refolkus. The podcast is [00:31:00] produced by Kayla Nezon and Rosalyn Dennett and mixed by Jordan Moore at The Pod Cabin. The opening theme is written and performed by King Cardiac and the artwork is by Jaymie Karn. Please give us a download, subscribe, rate, and review to let us know you're listening. And be sure to follow Folk Canada on social media for the latest updates, events, and more.