Today, we are releasing the fifth episode in our series titled ‘The Art of Booking’ where we speak with Artistic Directors of music festivals from across Canada. In this week's episode, we chat to Doug Cox, the Artistic Director of Vancouver Island MusicFest in the Comox Valley in Courtenay, BC.
Doug discusses the format of this campground festival, which includes six distinct stages. He also explains his process of booking artists for the festival each year and dives into why he looks for artists that want to engage with the festival in more ways than just playing their set on stage.
Find Vancouver Island MusicFest online:
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Doug Cox is a Vancouver Island-based Musician, Producer, Instructor and event organizer with 42 years in the Music Industry. He is the long-standing producer (28 years) of Vancouver Island MusicFest. In 2017, Doug was inducted into the BC Music Hall of Fame as an industry Pioneer. In 2018, he guested on a Grammy Nominated album by San Antonio's Los Texmaniacs and in 2019, produced a Juno nominated album (Trad. Roots Album of the Year) for April Verch in Nashville. He is also busy producing projects from his studio on Vancouver island. Recently, Doug has agreed to take on acting as Theatre manager/Artistic Director for Courtenay's Iconic Old Church Theatre. Doug is a catalyst among musicians and organizers for many fascinating collaborations. He believes in the power of music and community.
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Produced by Kayla Nezon and Rosalyn Dennett